NEW DELHI: Government of India owned Alliance Air will offer a single, fixed fare that remains constant regardless of the booking date, even on the day of departure. The initiative will be implemented on a pilot basis across select routes from October 13 to December 31, 2025, to evaluate its operational feasibility and passenger response. Minister of Civil Aviation, Shri Rammohan Naidu Kinjarapu, on Monday inaugurated ‘Fare Se Fursat’ initiative.
Passengers who travel to and from tier 2 and tier 3 cities will benefit the most from Alliance Air’s One Route One Fare scheme.
India’s designated flag carrier, Alliance Air, operates short and medium-route flights, primarily connecting tier 2 and tier 3 cities under the union government’s Ude Desh ka Aam Nagrik (UDAN) scheme.
Its fleet consists primarily of ATR 72-600 turboprop aircraft, which are well-suited for smaller airports. It
“Since taking charge of the Ministry, my focus has been on making aviation more people-oriented. Inspired by Prime Minister’s vision under UDAN, we have launched Udan Yatri Cafes offering tea for Rs. 10, coffee for Rs. 20 and snacks for Rs. 20 at airports. It is making air travel more dignified and affordable. Now we are taking a step further and addressing the major concern of passengers, which is the airfare,” Naidu said while inaugurating the One Route One Fare scheme.
“Alliance Air has taken a bold and exemplary step with the idea of One Route, One Fair. It is truly ‘Naye Bharat ki Udaan’ thinking beyond profitability and keeping the focus on public service,” he added.
The scheme is aimed at giving passengers freedom from the stress of fluctuating airfares and promoting ease of flying in the country. Secretary, Civil Aviation, Samir Kumar Sinha; Chairman, Alliance Air, Shri Amit Kumar and CEO, Alliance Air, Shri Rajarshi Sen attended the event.
Under this scheme, Alliance Air will offer a single, fixed fare that remains constant regardless of the booking date, even on the day of departure. The initiative will be implemented on a pilot basis from October 13 to December 31, 2025 across select routes, to evaluate its operational feasibility and passenger response.
Speaking at the launch, the Minister said, “The ‘Fare Se Fursat’ scheme perfectly aligns with the core principles of the UDAN scheme. Today, Alliance Air is carrying forward Prime Minister Shri Narendra Modi’s vision of democratizing aviation and making it affordable for the middle class, lower-middle class and neo-middle class.” The static fare system eliminates uncertainty and stress associated with fluctuating airfares, ensuring predictability of costs, even for last-minute bookings.
The Minister also shared his broader vision for making Indian aviation more passenger-centric: “Since taking charge of the Ministry, my focus has been on making aviation more people-oriented. Inspired by Prime Minister Shri Narendra Modi’s vision under UDAN, we have launched Udan Yatri Cafes offering tea for Rs. 10, coffee for Rs. 20 and snacks for Rs. 20 at airports. It is making air travel more dignified and affordable. Now we are taking a step further and addressing the major concern of passengers which is the airfare.”
Emphasizing the contribution of the regional carrier, Rammohan Naidu described Alliance Air as the backbone of the Government’s Regional Connectivity Scheme UDAN, connecting Tier-2 and Tier-3 cities to the national aviation network. “Alliance Air has taken a bold and exemplary step with the idea of One Route, One Fair. It is truly ‘Naye Bharat ki Udaan’ thinking beyond profitability and keeping the focus on public service,” he said.
India’s aviation market largely operates on a dynamic pricing model, where ticket prices vary in real time based on demand, seasonality and competition. While effective for revenue management, it often causes passenger frustration due to unpredictable last-minute fares. “Fare Se Fursat” aims to address this long-standing challenge by introducing transparency and stability in pricing.
The initiative is also expected to encourage first-time flyers from smaller towns to opt for air travel, strengthening Prime Minister Shri Narendra Modi’s vision of making air travel available, accessible and affordable.
Alliance Air continues to play a crucial role in ensuring last-mile air connectivity and contributing to the vision of ‘Ude Desh Ka Aam Nagrik’, making air travel for every Indian a reality.
